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Michigan Creative

Michigan Creative

Your Ideal Customer: Creating Buyer Personas

Are you tired of ineffective marketing campaigns that target a faceless “general audience”? If you want to reach your ideal customers and…

2 min readMar 4, 2024

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an abstract representation of buyer persona

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Michigan Creative

Social Media Success: The 4 E’s Framework

Remember the sinking feeling of scrolling through endless social media posts, searching for something engaging? Brands face that same…

3 min readFeb 14, 2024

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Social Media Success: The 4 E’s Framework

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Michigan Creative

How to Prompt and Role Set for AI

You may have missed the opportunity to engage with AI in 2023, but in 2024 AI is here to stay. Companies are adopting new processes that…

3 min readJan 29, 2024

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How to Prompt and Role Set for AI

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Michigan Creative

Building Brand Equity in 2024

In the ever-evolving landscape of 2024, brand equity transforms from a mere recognition tool into a powerful force that can elevate a…

2 min readJan 11, 2024

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Michigan Creative

Do You Have a Marketing Plan for 2024?

We know the drill — the end of the year is a time to reflect, strategize, and craft the perfect plan to conquer what’s coming up next. But…

3 min readDec 21, 2023

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Do You Have a Marketing Plan for 2024?

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Michigan Creative

Crafting the Perfect Customer Experience: 4 Keys to Unlock Loyalty and Success

Today, many businesses offer similar products and prices, making it challenging to stand out. However, the key to success lies in…

3 min readDec 15, 2023

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Crafting the Perfect Customer Experience: 4 Keys to Unlock Loyalty and Success

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Michigan Creative

Data-Driven Segmentation: Maximizing Customer Connections

In today’s data-driven world, businesses possess vast amounts of customer information. This data holds immense potential to propel…

3 min readDec 8, 2023

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Data-Driven Segmentation: Maximizing Customer Connections

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Michigan Creative

Unwrap the Charm of Old Town Lansing: Your Guide to Unique Holiday Gifts and Festive Cheer

As the holiday season draws near, the excitement of gift-giving can quickly become a confusing array of overwhelming options. In the midst…

3 min readDec 1, 2023

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Unwrap the Charm of Old Town Lansing: Your Guide to Unique Holiday Gifts and Festive Cheer

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Michigan Creative

Marketing Tools to Help You Plan for 2024

As the end of 2023 gets closer, a season of planning and setting goals for 2024 rapidly approaches. This year, there have been a lot of…

5 min readNov 17, 2023

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Marketing Tools to Help You Plan for 2024

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Michigan Creative

Don’t Let Outdated Design Haunt Your Brand

In the vast digital landscape, your website is your online storefront, the face of your brand, and the first point of contact for potential…

3 min readOct 30, 2023

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Michigan Creative

Michigan Creative

We live to listen, problem-solve, and create. A full-service creative and marketing agency located in Lansing, Michigan. https://michigancreative.com

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