Content and design go hand in hand. While it’s easy to focus solely on creating quality content, expert design elements elevate content and take it from good to great. Web Design Good web design is essential to maintaining a functional and visually appealing website. A poorly designed website can make…

Almost every time we turn around, there are new online channels to explore, growing trends to hop on, and more attention-grabbing content to consume. Sometimes it feels like the digital world is leaving us in the dust! Don’t worry, we can feel it too. We’ve put together some tips for…

Creating a digital advertising campaign is actually quite easy when you don’t have much of a strategy. However, creating an effective digital advertising strategy that converts to an ROI is not as easy as it may seem. …

You’ve probably heard us say it before, but we believe everyone we meet should have a better day. It’s one of our core values, and it can be boiled down into two words: be kind. Kindness in the workplace is crucial to maintaining a respectful, fun, and safe environment. …

Leadership is an essential component when it comes to running a business. A leader provides guidance and advice and lets us know what to expect next. There are so many different moving pieces when it comes to leadership- half the time, many of us wonder if we’re even doing it…

Are your marketing efforts missing the mark? Do you have a small marketing team that is frequently overwhelmed or no marketing team at all? Are inconsistent results making you frustrated? If you answered yes to any of those questions, you could be a perfect fit for our FCMO program. As…

There are times when taking a leap of faith has to be the first step, but starting to develop a solid marketing strategy is not one of them. A successful marketing plan relies on an organized foundation and careful preparation. Here are five key components to include in yours: Market…

Comparative analysis is one of the most useful tools for companies looking to dive into an already well-established industry. Even if you’re already an industry trailblazer, there’s so much benefit to analyzing what businesses in your industry are doing. …

Congrats, entrepreneur! You’ve worked hard to build your brand, and you have a fantastic business to show for it. Just one problem — no one knows about it yet. Strategic marketing is the difference between standing out from the competition and getting swallowed by it. At Michigan Creative, we pull…