Take your business to the next level. Truth be told, this phrase and others like it are horrible. Level up. Grind. Hustle hard. Every one of these “motivational” terms is more discouraging than the next. As a business owner, I want to know how not to run a business. I want to talk about all the things we have done wrong in our ten years as a company because every one of those mistakes was a lesson. …


Client relationships built on mutual trust and respect are the ones that last. However, communication is the glue that retains those relationships. When communication fails, you will probably feel uneasy or wary of why this information wasn’t presented to you sooner. At Michigan Creative, we believe that healthy client relationships begin with open communication. We never want our clients to feel left out of the process. We do our best to keep you in the loop, updating you every step of the way. Communication is what drives our business.

Process

We all get sick of hearing “trust the process,” but there’s…


No single strategy works for everyone in the digital marketing world. But, there is a strategy that works best for you. That is the basis of digital marketing. Digital marketing is about being as tailored and specific as possible to get the best return on investment. Developing a digital marketing strategy isn’t always the easiest process, however. We don’t want to throw everything at the wall and see what sticks. First, you need to understand who your audience is, where they hang out online, and how best they like to be approached. …


A common misconception in the marketing world is that it takes big agencies to perform impactful marketing results. It’s easy to think that the companies with the largest number of employees, big buildings, and the most expensive setup will achieve the best ROI. However, things like communication and strong collaboration can easily fall to the side. At Michigan Creative, we work to tear down this misunderstanding at every turn. With every project and client, we strive to have the best communication, attitude, and the right ideas to fit your goals.

Core Values

We pride ourselves on the values that make…


When we work with clients, one of the first things we do is learn who they are as a business. At Michigan Creative, marketing is a client-focused process. We start with a kick-off meeting, and then we start our deep dive. Our project managers meet with the client, and here starts a little homework process. The homework gives our team a snapshot of who your business is and your goals. With these insights, everyone on the project can become familiar with your business. …


Typically, as advertisers and marketers, we want to drive growth through sales. But, right now, we are faced with a dilemma because the vast majority of thriving businesses don’t need more sales. They need more reliable employees and talent to keep up with the new business they already receive. When looked at through a hiring and talent attraction lens, marketing for talent could solve your company’s hiring problem. It’s time to treat the prospective workforce in front of you as a potential customer. …


It’s no secret that sales don’t exactly appear out of thin air. In fact, increasing sales is a common marketing objective. The truth is marketing is what nurtures your sales, and this begins through the different marketing decisions your company makes. Every potential sale needs its very own type of care, which is a perfect example of why you should have a strategic plan. When you have a plan, you can concentrate on marketing for growth. Marketing for growth in 2021 means starting with a strategic plan that diversifies your efforts and supports your sales.


We’ve all spent a little bit too much time indoors, strained our eyes a little too hard staring at our computers, and gone far too long without a vacation. It’s time to get out and enjoy all the beauty Michigan has to offer! They don’t call us the “water wonderland” state for nothing, so what better way to enjoy the outdoors than at one of the best beaches in Michigan? These destinations are sure to leave you feeling recharged and refreshed this summer!

Holland, MI

Holland State Park offers a gorgeous beach with miles of trails and campgrounds for visitors…


With the countless platforms available for advertising online, it can be difficult to figure out which is the right platform for your advertising dollars. As an advertising agency, we often get asked, which is the best platform to advertise online? and which can bring in the best ROI?” These are all great questions. However, they can also be complex to answer for a number of reasons. Part of our process when working with a client at Michigan Creative is to learn who they are as a business before anything else. …


When we think about modern marketing, you may automatically think of digital marketing, and you’re not wrong, but it gets a little more in-depth than that. Modern marketing is about creating a customer experience through a digital strategy that ultimately drives growth within your business. And this experience starts with your marketing and ends with your sales department.

Communication & Collaboration

Simply put, the principles of modern marketing revolve around achieving a return on investment. Sales and marketing are more efficient when the two work together. When you break it down, one needs the other to succeed, and the success…

Michigan Creative

We live to listen, problem-solve, and create. A full-service creative and marketing agency located in Lansing, Michigan. https://michigancreative.com

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